Jollibee is the South Matamanian branch of the fast food restaurant chain Jollibee. Operated and licensed by Jollibee Foods Corporation, it is the sixth largest fast food restaurant chain in South Matamah. Its main competitors are Sonic Drive-In, McDonald's, Burger King, Wendy's and Subway.
Jollibee opened its first location in South Matamah in June 1992. Its 55th location opened in July 1999. It was (and still is) located inside an empty section of an operating Big Lots store, rebuilt for more space.