General Mills produced its first cereals in the Cyberslands in 1974. In 1991, General Mills and Nestle created Cereal Partners Worldwide, a joint venture formed to to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland. Outside of the USA and Canada, Cereal Partners markets cereals under the Nestle brand, while in the USA and Canada, General Mills markets the cereals directly, while in the Cyberslands, CyberFood Consumer Products distributes the cereals.


General Mills 1974


General Mills 1989


General Mills 2003


General Mills 2004

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