Continente is a South Matamanian hypermarket chain founded in 1985 as a joint-venture between Promodès and Sociedade Nacional de Estratificados, with Azoritean company Grupo Narciso Sousa Lira joining it in 1993 as part of its expansion to Azorita. In 1999, with the merger of Promodès and Carrefour, Sonae and NSL would become the sole owners of the brand in 2004. Continente is currently owned and operated by Sonae and Grupo Bensaúde since 2007 and it's composed by three brands: Continente (hypermarkets), Continente Modelo (supermarkets) and Continente Bom Dia (minimarkets).
1985-1996[]
Modelo Continente logo variant (198?).
Television commercial (1987).
Television commercial (Mirandese, 1987).
Television commercial (1988).
Television commercial (1989).
Television commercial (1991).
Television commercial (1992).
Television commercial (1994).
Television commercial (1995, 1).
Television commercial (1995, 2).
Television commercial (1996).
1996-2005[]
Television commercial (1996).
Television commercial (1997, 1).
Television commercial (1997, 2).
Television commercial (1998).
Television commercial (1999, 1).
Television commercial (1999, 2).
Television commercial (Summer 2001, 1).
Television commercial (Summer 2001, 2).
Television commercial (2002, 1).
Television commercial (2002, 2).
Television commercial (2002, 3).
Television commercial (2003).
2005-present[]
Symbol variant.
Discount card design.
Television commercial (2006, 1).
Television commercial (2006, 2).
Television commercial (50% discount promotion, 2006).
Television commercial (75% discount promotion, 2006).
Television commercial (Superman Returns, 2006).
Television commercial (2007, 1).
Television commercial (2007, 2).
Television commercial (2008, 1).
Television commercial (2008, 2).
Television commercial (2009, 1).
Television commercial (2009, 2).
Television commercial (2010, 1).
Television commercial (2010, 2).
Television commercial (Feira de Vinhos, 2010).
Television commercial (2011, 1).
Television commercial (2011, 2).
Television commercial (2011, 3).
Television commercial (2016).
Television commercial (2017).
Television commercial (2018, 1).
Television commercial (2018, 2).
Television commercial (Cartão Continente, 2018, 1).
Television commercial (Cartão Continente, 2018, 1).
Television commercial (Christmas 2018).
Television commercial (2019, 1).
Television commercial (2019, 2).
Television commercial (2019, 3).
Television commercial (2020, 1).
Television commercial (2020, 2).
Television commercial (coronavirus outbreak, Easter 2020, 1).
Television commercial (coronavirus outbreak, Easter 2020, 2).
Television commercial (Christmas 2020, 1).
Television commercial (Christmas 2020, 2).
Television commercial (Christmas 2020, 3).
Television commercial (2021).
Television commercial (Christmas 2021, 1).
Television commercial (Christmas 2021, 2).
Television commercial (2022, 1).
Television commercial (2022, 2).
Television commercial (Produtos Continente, 2022).
Television commercial (Christmas 2022, 1).
Television commercial (Christmas 2022, 2).
Television commercial (2023, 1).
Television commercial (2023, 2).
Television commercial (2023, 3).
Television commercial (Petrosul, 2023, 1).
Television commercial (Petrosul, 2023, 2).
Television commercial (Feira dos Animais, 2023).
Television commercial (Back to School, 2023).
Television commercial (Christmas 2023).
Logo spoof on ContraPoder (2013).
Logo spoof on ContraPoder (2016).
2010 (25th anniversary)[]
Television commercial (2010).